Audrey Siegel, EVP, Director of Client Services

Audrey is insightful, strategic and effective.

As co-founder of TargetCast tcm, Audrey is tireless in her pursuit for excellence on behalf of agency clients. She encourages the agency to uncover strong consumer insights for each client's business and directs the development of effective and competitive marketing and media strategies. A strong and thoughtful negotiator, Audrey is the person you want on your side of the desk!

As EVP Director of Client Services, Audrey oversees the day to day management of all client activity. She is directly responsible for agency staffing and training, and is dedicated to creating a nurturing environment in which creativity and professionalism thrive.

Prior to co-founding TargetCast tcm, Audrey held the position of Managing Director at Media Planning Group, directing $400MM in billings. The majority of her career was spent at Saatchi & Saatchi, where she ran the Procter & Gamble planning assignment as well as the first P&G Print AOR Group. Audrey began her career at BBD&O.

Audrey is an active member of the advertising community. She works with the Advertising Club of New York as co-chair of the successful annual NY Magazine Day, and she has been named "Working Mother of the Year" twice by AWNY and Working Mother Magazine. She was also the past Chair of the AAAA's consumer magazine committee, and worked closely with various researchers in the development of the MARS study and the Reader Involvement Index.

Phone: 212-500-6902 | E-mail: asiegel@targetcast.com