Gary Carr, SVP, Director of Broadcast Services

If it can be done in national broadcast, Gary has done it - well.

A respected and highly-skilled negotiator, who has been honing his broadcast skills for over 25 years, Gary directs all national broadcast activity for TargetCast tcm. Adept in general market and direct response implementation, Gary artfully approaches the marketplace in a variety of ways to exact the best value for each client. Working closely with the communication planning teams, his strategic approach is designed to realize optimum pricing in the most appropriate vehicles while maintaining flexibility.

Prior to joining TargetCast tcm, Gary held senior national broadcast management positions at Media First International, MediaVest, and Ammirati Puris Lintas.

He has worked with leading-edge clients like: Kodak, Sara Lee, Burger King, Lego, Maybelline, Paramount, Carnation, Sterling Drug, AXA Financial and Nextel.

Gary is a member of the AAAA's National TV/Radio Broadcast Committee and is frequently quoted by the industry press as an outspoken leader for excellence in broadcast research and accountability.

Phone: 212-500-6905 | E-mail: gcarr@targetcast.com