In the News
A Magazine for the Rich (and Lucrative Ads)
New York Times, September 3, 2008
What's hot, and
not, this new season
Media Life, August 28, 2008
Five Easy Pieces
FOLIO: Magazine Marketing Excellence, August 25, 2008
Olympics Win NBC Ratings Gold
Media Post, August 13, 2008
Magazines See Dark Days at Newsstand
Crain's New York Business, August 11, 2008
The Battle for The Lower Third
Broadcasting Cable, August 11, 2008
Tape Delay by NBC Faces End Run by Online Fans
New York Times, August 8, 2008
CBS Resists Changes To Integration Fees
Media Post, July 16, 2008
Prime-Time Spots Were Less Pricey in Q2
AdvertisingAge, July 10, 2008
New Efforts to Make Long Commercial Breaks Sizzle
New York Times, July 7, 2008
Survey: More Buyers Expect to Spend Less in Most Media
AdvertisingAge, July 7, 2008
Buyers: Upfront Ad Bonanza Not a Sure Thing for Magazines
Mediaweek, June 23, 2008
TV Nets Eye $9.2 Billion Take Despite Eroding Ratings
AdvertisingAge, June 16, 2008
Article on TVWeek.com
Study: Cable Buyers Should Cast a Broader Net
Adweek, June 16, 2008
Nielsen Coverage Snafu Hits Cable Biggies, As Well As Smaller Nets
Media Post, April 3, 2008
Study Reveals Impact Of Writers' Strike: Prime-Time Prices Plummeted
Media Post, April 1, 2008
Analysis: Writers' Strike Hurt NBC Most
MediaWeek, March 31, 2008
TargetCast: Network TV's Prime-time Spot Cost Drops 12%
AdvertisingAge, March 31, 2008
Article on iTVX.net
Olympic marketers have scant leeway in Tibet riots
Reuters, March 19, 2008
TargetCast Wins Sidney Frank Account
Mediaweek, March 19, 2008
TargetCast Names Digital Media Chief
Adweek, March 18, 2008
Digital Buyers Lament Ad-Buying Process, Seek Guidelines
Mediaweek, March 10, 2008
4As: Advertisers Want Nets To Drop Integration Fees
Media Post, Friday, March 7, 2008
Out to Launch
Media Post, Wednesday, Mar 5, 2008
People and Accounts of Note
New York Times, March 3, 2008
A Call to End TV Integration Fees - ANA and 4A's invite ABC, CBS and NBC to address antiquated practice
Mediaweek, February 26, 2008
TargetCast tcm Gets Sun-Maid Media Biz
Media Daily News, Friday, Feb 22, 2008
Sun-Maid Selects TargetCast
Adweek, February 21, 2008
Agencies See a Window to Alter the Business of Television
New York Times, February 12, 2008
Gorton's Selects TargetCast for Media Duties
Mediaweek, January 30, 2008
Special YouTube channel to host marriage-proposal contest
Dallas Morning News, January 6, 2008
Cable TV to Take $200 Million from Strike-Plagued Broadcast
Media Buyer Planner, January 2, 2008
Outlook 2008: Cable TV
Adweek, Dec 31, 2007
People and Accounts of Note
New York Times, December 17, 2007
Past Its Prime - TV Ad Buyers Rethink Mass-Market Model
New York Post, December 16, 2007
People on the Move
Media Post, March 14, 2008
1/3 Are Receptive to Mobile Ads - If It Lowers Their Phone Bills
DL Media Roundup, March 10, 2008
Independent Bucks Trend, Reaps Success: TargetCast At 5
Media Post, October 2, 2007
NBC must see ratings improvement
CNN Money, Media Biz, September 20, 2007
TargetCast tcm Founders Talk To Media Post On Their Fifth Anniversary Mark
MediaPost, September 2007
Report Reveals Real Prime-Time Ad Costs, Fox Has Priciest Shows
MediaPost, September 10, 2007
Primetime Spot Average Cost Drops in the 2006-07 Season
Television Week, September 10, 2007
Fox Prime Time Unit Costs Soar 26%; NBC Drops 16%
Mediabuyerplanner.com, September 10, 2007
TargetCast tcm Makes the Inc 500
Inc 500, September 2007
Farella: Upfront Money Is Up for Grabs
Media Daily News, April 28, 2006
2005 Seen as Year of Accountability, Creativity, On Demand Media
Radio Ink, April 2006
The Media Department Is Back
Broadcasting Cable, April 2006
The One to Watch (PDF, 2MB)
Media Post, January 2005
Farella Strikes New Ground (PDF, 3MB)
Advertising Age, November 22, 2004
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