In the News
From Trusted To Busted: Brands Have A Credibility Crisis
Forbes.com, February 25, 2010
Upfront Preview: Behind the Bust
MediaWeek, February 21, 2010
Monday-Morning Quarterbacking Change You Can Drink
MediaPost, February 5, 2010
Apple Tablet Is No Magic Bullet
Adweek, February 1, 2010
Conan's exit: 'It is the right business move'
CNNMoney.com, January 22, 2010
Triumph360 leaves Stamford after buyout
Stamford Advocate, January 14, 2010
TargetCast's Triumph, Acquires Digital Shop
Media Daily News, January 12, 2010
Media Planner TargetCast Acquires Triumph360
PaidContent.org, January 11, 2010
TargetCast tcm Acquires Triumph360
Adweek Online, January 11, 2010
Ad Influx Brightens Hopes For Newspapers, Magazines
The Wall Street Journal Online, January 3, 2010
Analysis: Media Forecast 2010
MediaWeek, January 3, 2010
Adweek Media Forecast 2010
Adweek, January 2, 2010
Comcast-NBC Uni deal could change ads
The Hollywood Reporter, December 7, 2009
Brave New Targeted World?
Adweek, December 7, 2009
Ad World Looks for Progress From NBCU-Comcast
Advertising Age, December 7, 2009
Glamour.com Grooms Weddings Channel Around Blogs
MediaWeek, December 6, 2009
Tough times for big three business titles
Media Business, December 4, 2009
Comcast's NBC deal has advertisers divided
Crain's New York Business, December 4, 2009
'Oprah' exit may weaken daytime talk shows
Los Angeles Times, November 28, 2009
Advertising resurgence hits the spot for TV networks
Los Angeles Times, November 27, 2009
Pondering the ills and promise of NBC
Media Life Magazine, November 19, 2009
Webdenda: People and Accounts of Note
New York Times, November 16, 2009
Dow Jones looks to press advantage
BtoB Magazine, November 16, 2009
Executive Moves
Crain's New York Business, November 15, 2009
Business Magazines Face Harsh Reality
Advertising Age, November 2, 2009
Former Mindshare Exec Benoit Joins Targetcast
MediaPost, October 29, 2009
Cost of :30 Spot on Network TV Drops 16%: TargetCast
MediaBuyerPlanner, October 27, 2009
Fox 5 wins with the World Series
Crain's New York Business, October 27, 2009
Cost of network prime spots still down in Q3
Radio Business Report/Television Business Report, October 27, 2009
TargetCast: 3Q Network Ads Drop 16%
MediaPost, October 27, 2009
Q3: Prime-Time Ad Prices Fell 16%
AdWeek, October 27, 2009
U.S. Newspaper Circulation Falls
The Wall Street Journal, October 27, 2009
Gender and Age Consumption Differs in Evolving Media Usage Patterns
MediaPost, October 20, 2009
Men More Likely to Ditch Traditional Media for Digital
MediaBuyerPlanner, October 11, 2009
Study: Women More Likely To Favor Print Edition, Newspapers Influencial in Consumer Buying Decisions
MediaBids Print Observer, October 11, 2009
WNBC stumbles with LX New York, Leno
Crain's New York Business, October 9, 2009
Men More Likely to 'Go Digital,' Study Says
Adweek, October 9, 2009
Letterman's Sponsors Appear to be Unperturbed
New York Times, October 7, 2009
Cuts Meet a Culture of Spending at Condé Nast
New York Times, September 27, 2009
Magazines, newspapers and radio say reports of their demise are greatly exaggerated
Advertising Week, September 22, 2009
Newspapers Have Not Hit Bottom, Analysts Say
New York Times, September 20, 2009
Rodale and the Obamas Make a Case for Health (and Health Care)
New York Times, September 2, 2009
Can Hulu's High Prices Hold?
BusinessWeek, August 31, 2009
It's time to retire newspaper circulation data in favor of Web analytics — But which ones?
Online Journalism Review, July 14, 2009
‘Tonight Show’ Audience a Decade Younger
New York Times, July 5, 2009
Updated: Nielsen Radio Signs On TargetCast
MediaWeek, June 11, 2009
Nielsen Adds TargetCast, Maverick Media As Radio Clients
MediaPost, June 11, 2009
Network Prime-Time Ad Prices Drops 3.7%, Rate Of Decline Begins To Ebb
MediaPost, June 1, 2009
TargetCast Ups 2 Execs
MediaPost, May 28, 2009
In Slump, Networks Scramble Lineups
New York Times, May 17, 2009
TargetCast Hires Garment as Marketing Chief
Adweek, May 13, 2009
TargetCast Taps Garment As VP, Marketing Director
Mediaweek, May 13, 2009
Lofty Ambitions: Fox News Guns for USA Net's Top Rung
Mediaweek, April 27, 2009
Upfront Guessing Game: Fire Away
Broadcasting & Cable, April 19, 2009
Broadcast TV Faces Struggle to Stay Viable
New York Times, February 27, 2009
On the crisis in magazine circulation
Media Life Magazine, February 18, 2009
US media agency TargetCast tcm has appointed former Millward Brown exec Peter Sedlarcik as Director of Insights and Analytics
MrWeb, February 11, 2009
TargetCast Taps Millward Brown's Sedlarcik As Head Of Insights, Analytics
MediaPost, February 10, 2009
Webdenda: People and Accounts of Note
New York Times, February 9, 2009
Newsweek Plans Makeover to Fit a Smaller Audience
New York Times, February 9, 2009
Despite Cancellations, Most TV Dollars Stay Put
MediaPost, February 6, 2009
Price of Network Prime-Time Spots Falls 15% in Fourth Quarter
Advertising Age, February 3, 2009
Buyer: Spot Costs Plummeting
Mediaweek, February 3, 2009
TV Ad Prices Falling, Media Buyer Says
TV Week, February 3, 2009
TV Ad Prices Falling, Media Buyer Says
EntertainmentCareers.Net, February 3, 2009
Prime-Time TV Commercial Prices Plummet, CBS Faces Biggest Drop
MediaPost, February 3, 2009
Upbeat but Sympathetic: A Fine Line for Super Bowl Ads
New York Times, January 29, 2009
TargetCast Tcm Nabs Initiative Exec
MediaPost, January 28, 2009
Super Bowl pregame ads a tougher sell
USA Today, January 23, 2009
Super Bowl pregame ads a tougher sell
Associated Press, January 23, 2009
Talk of Upfronts Has to Wait
Brandweek, January 17, 2009
Second Quarter Cancellations Getting Under Way
Broadcasting & Cable, January 16, 2009
'Aliens' makes Super Bowl play
Variety, January 5, 2009
Prominent Magazines Lose Weight, Shedding Nearly Half Their Ads
New York Times, January 4, 2009
Why Would Anyone Launch a Print Magazine Today?
FOLIO: Magazine Marketing Excellence, January 1, 2009
Networks Brace For Tepid Scatter Market
MediaPost, December 22, 2008
Peacock network fails to take off, again
Crain's New York Business, November 8, 2008
Cuts, Reorgs and Realignments Way of Future for Media
Mediaweek, November 3, 2008
Out with the old, in with the new for Hearst
DMNews, October 13, 2008
Price of a 30-Second Spot Slumps 4.1%
AdvertisingAge, October 6, 2008
Why Are You Paying More For Digital Media?
MediaPost, October 1, 2008
Integration Fees Are on the Way Out at Nets
Adweek, September 22, 2008
Little Ion looks for off-net jolt
Variety, September 5, 2008
Hard times can't sack NFL
Variety, September 5, 2008
Low-rated broadcast network is revamping
Media Life, September 5, 2008
A Magazine for the Rich (and Lucrative Ads)
International Herald Tribune, September 4, 2008
A Magazine for the Rich (and Lucrative Ads)
New York Times, September 3, 2008
What's hot, and
not, this new season
Media Life, August 28, 2008
Five Easy Pieces
FOLIO: Magazine Marketing Excellence, August 25, 2008
Olympics Win NBC Ratings Gold
MediaPost, August 13, 2008
Magazines See Dark Days at Newsstand
Crain's New York Business, August 11, 2008
The Battle for The Lower Third
Broadcasting Cable, August 11, 2008
Tape Delay by NBC Faces End Run by Online Fans
New York Times, August 8, 2008
CBS Resists Changes To Integration Fees
MediaPost, July 16, 2008
Prime-Time Spots Were Less Pricey in Q2
AdvertisingAge, July 10, 2008
New Efforts to Make Long Commercial Breaks Sizzle
New York Times, July 7, 2008
Survey: More Buyers Expect to Spend Less in Most Media
AdvertisingAge, July 7, 2008
Buyers: Upfront Ad Bonanza Not a Sure Thing for Magazines
Mediaweek, June 23, 2008
TV Nets Eye $9.2 Billion Take Despite Eroding Ratings
AdvertisingAge, June 16, 2008
Article on TVWeek.com
Study: Cable Buyers Should Cast a Broader Net
Adweek, June 16, 2008
Nielsen Coverage Snafu Hits Cable Biggies, As Well As Smaller Nets
MediaPost, April 3, 2008
Study Reveals Impact Of Writers' Strike: Prime-Time Prices Plummeted
MediaPost, April 1, 2008
Analysis: Writers' Strike Hurt NBC Most
MediaWeek, March 31, 2008
TargetCast: Network TV's Prime-time Spot Cost Drops 12%
AdvertisingAge, March 31, 2008
Article on iTVX.net
Olympic marketers have scant leeway in Tibet riots
Reuters, March 19, 2008
TargetCast Wins Sidney Frank Account
Mediaweek, March 19, 2008
TargetCast Names Digital Media Chief
Adweek, March 18, 2008
Digital Buyers Lament Ad-Buying Process, Seek Guidelines
Mediaweek, March 10, 2008
4As: Advertisers Want Nets To Drop Integration Fees
MediaPost, Friday, March 7, 2008
Out to Launch
MediaPost, Wednesday, Mar 5, 2008
People and Accounts of Note
New York Times, March 3, 2008
A Call to End TV Integration Fees - ANA and 4A's invite ABC, CBS and NBC to address antiquated practice
Mediaweek, February 26, 2008
TargetCast tcm Gets Sun-Maid Media Biz
Media Daily News, Friday, Feb 22, 2008
Sun-Maid Selects TargetCast
Adweek, February 21, 2008
Agencies See a Window to Alter the Business of Television
New York Times, February 12, 2008
Gorton's Selects TargetCast for Media Duties
Mediaweek, January 30, 2008
Special YouTube channel to host marriage-proposal contest
Dallas Morning News, January 6, 2008
Cable TV to Take $200 Million from Strike-Plagued Broadcast
Media Buyer Planner, January 2, 2008
Outlook 2008: Cable TV
Adweek, Dec 31, 2007
People and Accounts of Note
New York Times, December 17, 2007
Past Its Prime - TV Ad Buyers Rethink Mass-Market Model
New York Post, December 16, 2007
People on the Move
MediaPost, March 14, 2008
1/3 Are Receptive to Mobile Ads - If It Lowers Their Phone Bills
DL Media Roundup, March 10, 2008
Independent Bucks Trend, Reaps Success: TargetCast At 5
MediaPost, October 2, 2007
NBC must see ratings improvement
CNN Money, Media Biz, September 20, 2007
TargetCast tcm Founders Talk To Media Post On Their Fifth Anniversary Mark
MediaPost, September 2007
Report Reveals Real Prime-Time Ad Costs, Fox Has Priciest Shows
MediaPost, September 10, 2007
Primetime Spot Average Cost Drops in the 2006-07 Season
Television Week, September 10, 2007
Fox Prime Time Unit Costs Soar 26%; NBC Drops 16%
Mediabuyerplanner.com, September 10, 2007
TargetCast tcm Makes the Inc 500
Inc 500, September 2007
Farella: Upfront Money Is Up for Grabs
Media Daily News, April 28, 2006
2005 Seen as Year of Accountability, Creativity, On Demand Media
Radio Ink, April 2006
The Media Department Is Back
Broadcasting Cable, April 2006
The One to Watch (PDF, 2MB)
MediaPost, January 2005
Farella Strikes New Ground (PDF, 3MB)
Advertising Age, November 22, 2004
|
