Jennifer Samples, SVP, Director of Digital Marketing

In 2008 Jennifer joined TargetCast tcm as SVP, Director of Digital Marketing, bringing with her a wealth of experience in the digital arena. Not only is she a digital wunderkind, her skill set is balanced out by work experience in newsprint, magazines, direct mail, creative design, and software development.

Jen developed a 4Es methodology that measures Exposure, Engagement, Experience, and Efficiency in response to her clients needs to integrate awareness with actionable metrics . Jen's passion for Digital Marketing goes “beyond the banner” by utilizing expertise in Emerging Media, Social Media, Web Analytics, and eCRM programs. Jen is excited about leveraging the digital medium to conduct research and testing for traditional media campaigns.

Most recently Jen was Vice President Media Innovation, Sales & Communications at infuz in St. Louis. There she was given the responsibility of creating their interactive media department, working for clients such as Brown Forman and Purina.

Jennifer began her career at Cox Newspapers as the Internet Account Executive for The Atlanta Journal-Constitution. From there she moved to Response Media as Director, Digital Business Development, where she was responsible for developing media strategy and optimization recommendations for interactive accounts including Procter & Gamble, Casio and Unilever.

As a founding member, and former President, Jen remains on the Board of the Gateway Interactive Marketing Association. She serves on the Ad Liaison Council of the Association for Downloadable Media and sits on the American Association of Adverting Agencies Digital Committee. Locally, Jen is a member of 212, New York's Interactive Advertising Club.

Phone: 212-500-6925 | E-mail: jsamples@targetcast.com