Michele Buslik, SVP, Director of Media Research

Michele turns data into golden insights.

Michele is an innovative thinker with skills that translate new ideas and systems into practical applications. At TargetCast tcm, Michele is responsible for directing the recommendation and implementation of syndicated research resources for the agency to provide superior communication planning and implementation services for our clients. Working closely with the planning and consumer insight teams, she is also instrumental in developing proprietary applications which enhance media insights and accountability.

Prior to joining TargetCast tcm, Michele held the position of SVP, Research Director in the Coca-Cola AOR group. An early innovator, as SVP, Media Research Director at WRG/BDDP Michele developed the first personal computer based multi-media reach and frequency model used for evaluating alternative plan efficiencies and delivery for P&G. In addition, Michele has provided extensive research support on the P&G, Ralston Purina, and Cadbury holiday novelty candy businesses.

She currently represents TargetCast tcm on the AAAA's Media Research Committee, MRC and the Radio Advertising Lab. She also serves as a Board Member of the Council for Research Excellence which was established by Nielsen Media Research. Michele is past President of the Radio & TV Research Council, member of the CASIE committees as well as an active participant in the research committee formed to monitor the development of the SMART television measurement service.

Phone: 212-500-6912 | E-mail: mbuslik@targetcast.com