hotels.com Names TargetCast tcm For Media Planning and Buying

NEW YORK, October 26, 2007 -- TargetCast tcm has been selected to handle U.S. media strategy, planning and buying for hotels.com, the online service from Expedia, Inc. that for more than 15 years has been providing great prices for places to stay for leisure and business travelers.

TargetCast tcm will handle all hotels.com planning and buying for all media including broadcast, print and online media. Reported spending last year was roughly $50 million.

TargetCast tcm, with billings of $450 million, is an independent media agency founded five years ago by Steve Farella and Audrey Siegel. With a staff of more than 50, TargetCast tcm serves a diverse range of strong independent brands including TIAA-CREF, Wyeth Consumer Healthcare and Pharmaceuticals, Maxell, Ruby Tuesday, Dominican Republic Tourism, 1-800-Flowers.com, The Wharton School, and Fijifilm. The agency was recently named to the Inc 500 list of fastest-growing private companies.

Dallas-based hotels.com offers more than 70,000 properties worldwide, from hotels to B&B's to condos to all-inclusive resorts. The company offers travelers information they need to book their trip, backed by the hotels.com Low Price Guarantee. hotels.com is an operating company of Expedia, Inc. (Nasdaq: EXPE)

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