Michael Parent Joins TargetCast tcm as VP, Associate Director of National Broadcast

NEW YORK, December, 2007 -- TargetCast tcm has named Michael Parent as the agency's Vice President, Associate Director of National Broadcast, a new position.

Parent joins TargetCast tcm from OMD, where he had been Associate Media Director, National Broadcast, managing $280 million in national TV for clients including Visa, Absolut, Ameriquest, PepsiCo and Dial. Prior to OMD, Parent was a national broadcast buyer at Western International and Ammirati & Puris, serving clients that included Dell, UPS, RCA, Serta and Sara Lee. He also sold local broadcast at Katz Media Group.

“Mickey brings solid big agency and major client experience to our television team,” said Steve Farella, TargetCast tcm co-founder and President/CEO.

With billings in excess of $450 million and a staff of 65, TargetCast tcm is an independent media agency founded five years ago by Steve Farella and Audrey Siegel. TargetCast tcm serves a diverse range of strong independent brands including TIAA-CREF, Wyeth Consumer Healthcare and Pharmaceuticals, Hotels.com, Maxell, Dominican Republic Tourism, 1-800-Flowers.com, The Wharton School, and Fujifilm. The agency was recently named to the Inc 500 list of fastest-growing private companies.

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