Gorton's Hooks TargetCast tcm for Media Planning and Buying

NEW YORK, January, 2008 -- Gorton's has selected TargetCast tcm for its media strategy, planning and buying. Gorton's, of Gloucester, Mass., is the nation’s leading brand of frozen seafood products.

TargetCast tcm will handle media strategy, planning and buying for all media including broadcast, print and online media.

"We chose TargetCast tcm on the strength of their demonstrated ability to develop strategic insights into our market and how to reach them most effectively and efficiently," said a representative of Gorton's.

TargetCast tcm, with billings of more than $450 million, is an independent media agency founded five years ago by Steve Farella and Audrey Siegel. With a staff of more than 60, TargetCast tcm serves a diverse range of strong independent brands including TIAA-CREF, Wyeth Consumer Healthcare and Pharmaceuticals, Maxell, Dominican Republic Tourism, Hotels.com, 1-800-Flowers.com, The Wharton School, and Fujifilm. The agency was recently named to the Inc 500 list of fastest-growing private companies.

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