TargetCast tcm Wins Media for Sun-Maid

NEW YORK, February 21, 2008 -- Independent media agency TargetCast tcm has been assigned all media work for Sun-Maid Growers of California. Sun-Maid Growers, Kingsburg, Calif., is the world’s largest producer and processor of raisins and other premium quality dried fruits, with sales of approximately $300 million.

TargetCast tcm will handle all North American media strategy, planning and buying for Sun-Maid. Budget was not disclosed.

"TargetCast tcm showed us they welcome challenges with a 'can-do' attitude that encourages creative media solutions," said Barry F. Kriebel, President of Sun-Maid Growers of California. "That attitude will enable them to develop strategic insights into our market and craft a plan to reach and influence our target customers most effectively and efficiently."

TargetCast tcm, with billings of more than $450 million, was founded five years ago by Steve Farella and Audrey Siegel. With a staff of more than 60, TargetCast tcm serves a diverse range of strong independent brands including TIAA-CREF, Wyeth Consumer Healthcare and Pharmaceuticals, Dominican Republic Tourism, Gorton's, Hotels.com, 1-800-Flowers.com, and The Wharton School. The agency was recently named to the Inc 500 list of fastest-growing private companies.

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