TargetCast tcm Promotes Stacy Higbee to SVP
NEW YORK, Feb. 5, 2008 -- TargetCast tcm has promoted Stacy Higbee to Senior Vice President, Group Account Director. She joined TargetCast tcm in late 2004 and was Vice President, Account Director before her promotion.
Before coming to TargetCast tcm, Higbee spent 14 years in media with various New York agencies including Lowe, Saatchi and, most recently, Zenith Optimedia. She is a graduate of Boston University.
TargetCast tcm, with billings of more than $450 million, is an independent media agency founded five years ago by Steve Farella and Audrey Siegel. With a staff of more than 60, TargetCast tcm serves a diverse range of strong independent brands including TIAA-CREF, Wyeth Consumer Healthcare and Pharmaceuticals, Maxell, Dominican Republic Tourism, Gorton's, Hotels.com, 1-800-Flowers.com, The Wharton School, and Fijifilm. The agency was recently named to the Inc 500 list of fastest-growing private companies.
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