Jennifer Samples Joins TargetCast tcm As SVP, Director of Digital Media

NEW YORK, March 12, 2008 -- TargetCast tcm has named Jennifer Samples as the agency's Senior Vice President, Director of Digital Media.

Samples joins TargetCast tcm from infuz in St. Louis, where she had been Vice President of Media Innovation, creating an interactive media department within the interactive creative agency. At infuz, she oversaw development of media strategy for clients including Brown Forman, Unilever and Purina.

Prior to infuz, Samples was Director of Digital Business Development at Response Media, where she managed work on interactive accounts including Procter amp; Gamble, Casio, and Unilever. Her responsibilities included developing media strategy and optimization recommendations.

She began her career at Cox Newspapers, where she held an interactive sales position for The Atlanta Journal-Constitution. Samples serves as President of the Gateway Interactive Marketing Association and is on the Agency Advisory Council of the Association for Downloadable Media.

“Jennifer brings a wealth of experience in the digital arena, with a thorough working knowledge of both the marketing and the media sides of the street,” said Steve Farella, co-founder and President/CEO of the $450 million independent media agency.

TargetCast tcm is an independent media agency founded five years ago by Steve Farella and Audrey Siegel. With a staff of 65, TargetCast tcm serves a diverse range of strong independent brands including TIAA-CREF, Wyeth Consumer Healthcare and Pharmaceuticals, Gorton's, Hotels.com, Sun Maid, Dominican Republic Tourism, 1-800-Flowers.com, and The Wharton School. The agency was recently named to the Inc 500 list of fastest-growing private companies.

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