Sidney Frank Importing Picks TargetCast tcm as Media AOR

NEW YORK, March 16, 2008 -- TargetCast tcm has been selected to handle all media strategy, planning and buying for three premium imported liquor brands from Sidney Frank Importing Co., Inc., New Rochelle, N.Y.

The independent media agency will handle media work for Jagermeister, Tommy Bahama Rum, and Jacques Cardin Cognac.

Jagermeister, which Sidney Frank has been importing since 1974, is the nation's third largest-selling imported liqueur. Tommy Bahama Rum is an ultra-premium rum from Barbados which Sidney Frank began importing and marketing in early 2007. Jacques Cardin Cognac VSOP, also an ultra-premium product, comes in a distinctive, graceful bottle, topped with stunning silver.

No media budget was disclosed.

TargetCast tcm, with billings of more than $450 million, was founded five years ago by Steve Farella and Audrey Siegel. With a staff of more than 60, TargetCast tcm serves a diverse range of strong independent brands including TIAA-CREF, Wyeth Consumer Healthcare and Pharmaceuticals, Dominican Republic Tourism, Gorton's, Sun Maid, Hotels.com, 1-800-Flowers.com, and The Wharton School. The agency was recently named to the Inc 500 list of fastest-growing private companies.

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