TargetCast tcm Co-Founder Audrey Siegel Honored by Advertising Women of New York

NEW YORK, May 12, 2008 - Audrey Siegel, executive vice president and co-founder of independent media services agency TargetCast tcm, has won a top honor from the prestigious Advertising Women of New York.

Siegel received the Changing the Game Award at the annual AWNY awards luncheon on April 30. According to the AWNY executive committee, the award honors women innovators and visionaries in the advertising field. Siegel's award is in the "Paradigm Shift" category, to recognize "a woman who reinvented herself by adding adrenaline to her career or moving into an exciting new direction."

Siegel, with co-founder Steve Farella, formed TargetCast tcm nearly six years ago in the face of a slump in the New York advertising economy, and as the trend in the business was toward large media agencies getting larger through mergers and acquisitions. TargetCast tcm, which has grown to $500 million in billings and a staff of 65, has flourished by providing top-level strategy and service to strong independent brands

"We are proud of Audrey for this richly-deserved recognition from her peers," said Farella.

TargetCast tcm serves a diverse range of clients, including TIAA-CREF, Wyeth Consumer Healthcare and Pharmaceuticals, Gorton's, Hotels.com, Sun-Maid, Sidney Frank Importing, Dominican Republic Tourism, 1-800-Flowers.com, and The Wharton School. The agency was recently named to the Inc 500 list of fastest-growing private companies.

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