Philippe Sloan Joins TargetCast tcm As SVP, Director of Digital Marketing

NEW YORK, January 27, 2009 - TargetCast tcm has named Philippe Sloan, as the agency's SVP, Director of Digital Marketing.

Philippe joins TargetCast tcm from Initiative, where he managed the New York Office's interactive division. At Initiative, he more than doubled interactive billings and managed work for clients, including Citibank Home Equity and AOL.

Prior to joining Initiative, Philippe served as Director of Business Development at ROOT Markets, where he developed and implemented online lead generation programs for national residential lenders including Old Merchants and Homebridge. He was an Associate Media Director at Universal McCann, where he managed the internet advertising budget for Sony Electronics' Walkman, Vaio, Bravia and Qualia product lines. Philippe has also worked at Digitas, OgilvyOne and Young & Rubicam, where he handled media and promotional programs for clients including American Express, Ameritrade and Colgate-Palmolive. Philippe holds an MBA in Marketing and Finance from NYU's Stern School of Business.

"Philippe brings a passion for refining the tools of behavioral targeting and contextual marketing to deliver performance-based results across traditional and emerging media platforms," said Steve Farella, co-founder and President/CEO of the $500 million independent media agency. "He has solid experience in the digital arena, backed by an impressive track record of results."

TargetCast tcm is an independent media agency founded by Steve Farella and Audrey Siegel. With a staff over 70, TargetCast tcm serves a diverse range of strong independent brands including Wyeth Consumer Healthcare and Pharmaceuticals, Gorton's, hotels.com, Expedia.com, Sun Maid, Sidney Frank Importing, 1-800-flowers.com, TIAA-CREF and The Wharton School. The agency has been named to the Inc 500 list of fastest-growing private companies.

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