Peter Sedlarcik Joins TargetCast tcm As SVP, Director of Insights and Analytics

NEW YORK, February 9, 2009 – TargetCast tcm has named Peter Sedlarcik, 37, as the agency's Senior Vice President, Director of Insights and Analytics beginning February 13, 2009.

Sedlarcik comes to TargetCast tcm from Millward Brown North America, where as Vice President, Media Consulting he developed media-focused research. Previously, he spent several years at MPG USA, as Senior Vice President, Research Consultancy. At the agency, he managed a team of research consultants and oversaw proprietary consumer and media insight efforts. He also was Associate Director, Knowledge & Information at Carat North America.

Sedlarcik has worked for major clients including Hershey's, Dannon, Royal Caribbean, P&G, Vonage, Intel, Volkswagen, Schering Plough, Radio Shack and others. He holds an MBA in Marketing Management from Baruch College.

"Peter's background and expertise with sophisticated research and strategic analysis will help us guide clients through today's challenging landscape of media options and consumer preferences," said Steve Farella, co-founder and President/CEO of the $500 million independent media agency. "He adds solid research and analytic depth that will provide invaluable insight."

TargetCast tcm is an independent media agency founded by Steve Farella and Audrey Siegel. With a staff of more than 70, TargetCast tcm serves a diverse range of strong independent brands including Wyeth Consumer Healthcare and Pharmaceuticals, Gorton's, hotels.com, Expedia.com, Sun Maid, Sidney Frank Importing, 1-800-flowers.com, TIAA-CREF and The Wharton School. The agency has been named to the Inc 500 list of fastest-growing private companies.

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