TargetCast tcm Ups Top Two in Broadcast Department

Gary Carr becomes Exec. Director of National Broadcast;
Michael Parent moves up to Director of National Broadcast

NEW YORK, May 22, 2009 – TargetCast tcm has promoted the two senior executives in its national broadcast department.

Gary Carr, who has managed broadcast operations at TargetCast tcm since the agency was founded in 2002, moves from Senior Vice President, National Broadcast Director to SVP, Executive Director of National Broadcast, a new position. Prior to joining TargetCast tcm, Carr, who has more than 25 years in broadcast buying, held senior national broadcast management positions at Media First International, MediaVest, and Ammirati Puris Lintas. He is a member of the AAAA's National TV/Radio Broadcast Committee.

Michael Parent, who joined TargetCast tcm late in 2007 as Vice President, Associate Director of National Broadcast, assumes Carr's previous responsibilities as VP, Director of National Broadcast. Before joining TargetCast tcm, Parent had been Associate Media Director, National Broadcast, at OMD, managing national TV for clients including Visa, Absolut, PepsiCo and Dial.

"Gary, who will now focus more on broadcast strategy, has been a crucial part of this agency almost since Day One, building and directing an incomparable broadcast team," said Steve Farella, co-founder and President/CEO of the $500 million independent media agency. "In the relatively short time Mickey Parent has been with us, he has demonstrated the strategic thinking and strong leadership skills that will ensure his success in managing the day-to-day operations of our national broadcast department."

TargetCast tcm is an independent media agency founded by Steve Farella and Audrey Siegel. With a staff of more than 70, TargetCast tcm serves a diverse range of strong independent brands including Wyeth Consumer Healthcare and Pharmaceuticals, Gorton's, hotels.com, Expedia.com, Sun Maid, Sidney Frank Importing, 1-800-flowers.com, TIAA-CREF and The Wharton School. The agency has been named to the Inc 500 list of fastest-growing private companies.

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