Al Benoit Joins TargetCast tcm as VP, Account Director
Former Mindshare director to oversee planning for Pfizer’s Advil Brand
NEW YORK, October 29, 2009 – Independent media agency TargetCast tcm has named media strategy expert Al Benoit Vice President, Account Director. Effective immediately, Benoit is charged with overseeing communications planning for Pfizer Consumer Healthcare’s Advil businesses, reporting to Bruce Fagerstrom, SVP, Group Account Director.
“Al is an excellent strategist who understands the communications landscape and how best to leverage consumer insights and market research in order to strengthen brands,” said Audrey Siegel, co-founder and Director of Client Services at TargetCast tcm. “His proven track record in business development and excellence in client service make him a fantastic addition to our already dynamic planning team.”
Benoit joins TargetCast tcm with more than 12 years of strategic planning and client service experience, including P&G, UBS PaineWebber, and Reynolds. Most recently, he served as Group Planning Director, Partner for Mindshare, where he led strategy for American Express and Merrill Lynch. His previous work as Associate Planning Director, Partner for Church & Dwight earned him Mediapost’s 2006 Creative Media Award for Best Use of Consumer Insight for his innovation on Trojan.
Contact:
Alysha Walker
DiGennaro Communications
(212) 966-9525
alysha@digennaroNY.com
About TargetCast
TargetCast tcm is a leading full-service, independent media agency providing total communications management to strong independent brands, including hotels.com, Expedia.com, New York Life and 1-800-FLOWERS.COM. Founded by industry executives Steve Farella and Audrey Siegel, TargetCast tcm is based in New York and ranked among the fastest-growing private companies in the U.S. by Inc. Magazine. For more information, visit www.targetcast.com.
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