Roberta Garfinkle, SVP, Director of Print Strategy

Roberta defines print excellence.

Delivering on the TargetCast tcm promise of developing deep target audience insights leading to more strategic and effective communications, Roberta remains at the forefront of innovative print planning, management, execution and accountability. Working with all brand account groups, Roberta brings her considerable expertise to bear in connecting with clients to enhance and expand their use of consumer and business-to-business print opportunities.

Roberta has a formidable background, including 15 years as SVP, Director of Print Media at McCann Erickson. During her time at McCann, she was part of the team that created the first consolidated agency of record for Nestle and oversaw corporate negotiations for the Coca-Cola Company, L'Oreal USA.

Ever an industry leader, Roberta serves as a current member and past chair of the AAAA's Consumer Magazine Committee, as well as a member of the Audit Bureau of Circulation's Buyers Advisory Committee. Roberta has worked extensively with the Magazine Publisher's Association to educate both the buying and selling communities.

Phone: 212-500-6904 | E-mail: rgarfinkle@targetcast.com