Stacy Higbee SVP, Group Account Director

Stacy Higbee came full circle, but continues forward all the time.

Stacy was excited to get moving in Media, beginning her career just one month out of college. From an ad in the NY Times, she found and got her first position at Scali, McCabe, Sloves, at 800 Third Avenue. Where she was exposed to a diverse group of accounts including Marriott, Perdue, and Western Union. After a merger with Lowe & Partners, and two new office locations, she was made the only Media Supervisor with a Vice President title. At Lowe, her interest in media grew even stronger working on new brand launches and positioning accounts such as Mercedes-Benz, Coca Cola’s Sprite Brand and Ralston Purina.

Her next career move was to Saatchi & Saactchi to work on J&J’s Tylenol franchise. During her first planning season there, she was part of three-person team that received a “Nothing Is Impossible Award”. At Zenith Media, she was VP Account Director, and led the planning team on the fast-paced Verizon land-line business for three years. During this time, she was involved with several key launches and was exposed to emerging technologies which allowed for exciting non-traditional media plan opportunities.

Stacy came full circle in 2004 when arrived back at 800 Third Avenue to join TargetCast tcm as an experienced media professional to help run the Wyeth Consumer Healthcare business.

Today Stacy is a member of TargetCast tcm’s Management Committee and one of the agency’s Group Account Directors managing a diverse group of accounts.

Phone: 212-500-6931 | E-mail: shigbee@targetcast.com