"Everything is possible! I have that feeling each morning as I start my day. Interactive marketing has been my passion for years and through advancements in technology we have the ability to solve problems, embrace challenges and succeed like never before."

Everyday at TargetCast tcm, my team and I embrace this belief and together we accomplish amazing things. Throughout the entire organization, strategy and innovation sets the tone for our unique approach to market. We're accountable to our clients and we ensure we move their business forward every day.

My background has prepared me well for today's marketplace. I've been in the marketing field for over 20 years, learning, growing and leading in both online and offline marketing. Over the last 12 years I have focused on providing leadership and innovative strategic thinking to digital communications. My entrepreneurial drive keeps me at the forefront of a rapidly evolving media universe and informs the strategic insight necessary to understand the implications of this new media environment on consumer engagement and message development.

Prior to joining TargetCast, I was President and CEO of Triumph360, a full service digital marketing firm I launched in 2008. This exciting and fulfilling experience well prepared me to lead the Digital practice within the fast-paced and growing environment at TargetCast.

Before the launch of Triumph360, I was integral part of the leadership team of imc2, an independent full service interactive agency. As SVP, Managing Director of the New York and Philadelphia offices I launched and managed all interactive media, optimization and the search engine marketing team. I was also named President of Enversa (a proprietary online media buying tool which I created in 2004).

Today's digital landscape provides incredible opportunities for TargetCast, for our valued clients and for their consumers. Together, our ability to understand and impact the marketplace to create deeper and rewarding consumer communications is infinite.

Phone: 212-500-6934 | E-mail: sminichini@targetcast.com